Mac vs PC; an ongoing battle which never fails to create discussion and conflict amongst tech-savvy creatives. Well, that’s taking into account the opinions of photographers, film editors and journalists from around the world. From my perspective however, as the owner of a graphics company, there can only be one winner. Step forward the lady in white.

 
There are many reasons why my company has decided to swear by Macs when we need a good machine. For one, Apple software runs best on the desktops and laptops it’s designed for. Adobe products are of course available on PCs, but Apple has used and endorsed its programmes since 1985. Adobe is fully aware of Apple’s dominant position in the graphic design market, which is why the likes of Photoshop and Aperture compliment the superior navigation tools offered by Macs.   
 
The new generation iMacs and Macbooks are also much better with large files and folders. My company will continuously tweak 1.5 GB files (yes, that’s 1.5 gigabytes) and we can’t afford to lose half an hour of changes just because our machines aren’t capable of handling the document. The machine we use therefore has to be reliable, which is why I stay clear of PCs.
 
Macs are expensive, though, right? Well, unless you’ve drifted through parts of this article, you might have caught me saying when I ‘need’ to use a Mac. My company is still very much in its early stages and we simply can’t afford a full Mac roll-out just yet. In the meantime, we hire Apple Macs for large-scale projects. This means we’re boosted by cutting-edge technology without having to foot the bill. Here’s how other small businesses can benefit from adopting a similar system:    
 
Cost-effective
One of the main reasons why small businesses opt for this way of obtaining technology is that it cuts costs in such a tough economical climate. Companies around the world are being forced to lose members of staff and curb their short-term plans every single day. However, those that still invest in their service quite rightly expect high standards of work to be offered, so solutions like hiring equipment are ideal at this particular time.
Who knows, maybe things will pick up somewhere along the line and companies will be able to invest in a whole range of Macs for their workers. For now, though, leasing is a perfectly sensible option.  
 
Personalise
If you can’t afford even 10 minutes of downtime, you might also be interested to hear that Mac hire firms will gladly install any browsers, software or other accessories onto your machine before delivery. This means you can take every machine out of its box and crack on immediately – a clear benefit for companies with little time or desire to mess around with drivers and installations..
 
Flexibility
You might think that by opting for lease, Apple Mac hire companies will decide how long you’ve got to complete your project – simply because they require you to specify a date for return. Be prepared to be proved wrong. Hire companies aim to offer a flexible service to their clients, meaning you can phone or email, with little notice, to extend your agreement by another week or so. 
 
The latest technology
Apple often release a new machine every half year or so, meaning that any Mac you do buy will be out of date within a matter of months. By hiring a Mac however, you’ll always have the latest system to work with. Hire companies update their lines whenever a new product or piece of software comes out, so you don’t ever have to worry about your gear becoming outdated.

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Author Bio: 
Aney Johnson, who writes articles for HardSoft Computers (link removed on request) on PC and Mac – related theme like business phone systems, mac pro server, apple computer, software leasing, etc.